xvii, 190 pages : 25 cm

"Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. By also considering India's sartorial impact on the west, Sandhu provides a model for studying non-western fashion in general. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology"--

Includes bibliographical references and index

Introduction : Indian fashion -- A brief history of dress, difference and fashion change in India -- Contemporary fashion practice in urban India -- Reel to real life: re-fashioning India from Bollywood to street -- Desi-chic: the image and ideals of fashion in Indian magazines -- Darzi to "designer": crafting couture and high-fashion for India -- Conclusion : "Wrapping it up."

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